The Greatest Luxury is Defining Luxury Yourself.
By allowing drivers to choose from a selection of exterior paint finishes, interior upholstery, trim choices, and packages and options, BMW provides a fine level of customization to make sure your new BMW suits you.
BMW Individual takes the personalization philosophy to a whole new level, allowing you to make a BMW that is tailored to your personality and style. BMW Individual offers selections of unique and exclusive exterior paint finishes, Merino leather choices, wood trims, headliners, and more. You can further personalize your new BMW with Individual-exclusive options such as the luxurious wood ring insert for the steering wheel, sophisticated wheel designs, and the BMW Individual sound system which transforms your BMW to a concert hall. To complement the package, BMW Individual lettering can be added to the entry doorsills, steering wheel, and rear of the vehicle. BMW Individual provides for the most exclusive way to drive a BMW.
The BMW Individual Composition can be configured on most models of the BMW 3 Series, 7 Series, X5, X6, and M3. To view the included paint finishes and features of the package on each model, you may use our vehicle configurator available here.
For more information on BMW Individual, contact BMW Grand River at 519.747.0269.
BMW Individual Brochures*
* Please note that the brochures presented here are global material. Although the majority of the finishes and options presented are available in Canada, some may not be. Please contact us at 519.747.0269 for details.